Leadership from Beside: Focused, Purposeful Counterperspective

Thinkify Advisors, founded by Brian Shun, provides fractional chief innovation officer services to changing companies. Our passion is helping you become a business that is culturally effective, operationally efficient operationally, financially sound, and creatively engaging.

Imagine your business like a model made of LEGO® bricks: A collection of diverse, modular pieces – humans, systems, processes, partners, and customers – that can connect in near infinite combinations. Brick by brick, layer upon layer, all interconnect and work together to create a unique masterpiece.

What kind of masterpiece do YOU want to build?

LEGO®is a trademark of the LEGO Group of companies which does not sponsor, authorize or endorse this site.

About Brian Shun

Brian Shun is a forward-thinker, equally strong in critical thinking (left-brain) and creativity (right-brain). He is the Founder and CEO of Thinkify Advisors, a firm specializing in providing fractional chief innovation officer services for changing companies. Brian has direct experience in diverse industries and business sizes in multiple disciplines, including operations, finance, strategic planning, revenue management, and marketing. He has had the privilege in playing a key role in seeing people and businesses succeed, enjoyed and has proven skills in all aspects of what it means to design scalable business solutions, assemble the right team around business ventures, and launch brands.

Clifton StrengthsFinder® Top 5 Strengths

People strong in the Strategic theme create alternative ways to proceed. Faced with any given scenario, they can quickly spot the relevant patterns and issues.

People strong in the Learner theme have a great desire to learn and want to continuously improve. In particular, the process of learning, rather than the outcome, excites them.

People strong in the Achiever theme have a great deal of stamina and work hard. They take great satisfaction from being busy and productive.

People strong in the Focus theme can take a direction, follow through, and make the corrections necessary to stay on track. They prioritize, then act.

People strong in the Individualization theme are intrigued with the unique qualities of each person. They have a gift for figuring out how people who are different can work together productively.









ENTJ – Frank, decisive, assume leadership readily. Quickly see illogical and inefficient procedures and policies, develop and implement comprehensive systems to solve organizational problems. Enjoy long-term planning and goal setting. Usually well informed, well read, enjoy expanding their knowledge and passing it on to others. Forceful in presenting their ideas.

1 of 4: Key Attributes When Choosing an Innovation Officer

Looks at traditional aspects of business – like executive office, operations, finance, sales, marketing, and technology – and focuses on growth opportunities with synergies, realignment, and expansion.

2 of 4: Key Attributes When Choosing an Innovation Officer

Complements your leadership team and augments your available resources by being the alignment and translation layer between vision and execution. Just like a bass player is in the band – the foundation that ties all other musical elements together – so the chief growth officer is the “bass player for business.”

3 of 4: Key Attributes When Choosing an Innovation Officer

Provides strategic, balanced counter-perspective beside you at the executive level and becomes the honest place in your business for counsel and accountability. This role is the Dr. Leonard “Bones” McCoy to all the Captain James T. Kirk types of the world.

4 of 4: Key Attributes When Choosing an Innovation Officer

Helps build your best business, which is effective culturally, efficient operationally, sound financially, and engaging creatively.

The Process

Focus Vision

Sharpen Thinking

Deploy Teams and Systems

Identify Opportunities